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Baidu launches platform for advertisers, publishers in India

 2016-03-03 08:49:13.0

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New Delhi :�Leading Chinese language internet search provider Baidu on Thursday launched its advertising network "DU Ad Platform" for advertisers and publishers in India. Baidu�s �DU Ad Platform� provides advertisers with intelligent targeted ads and publishers with efficient monetisation solutions, the company said in a statement. It can serve advertisements to over one billion people in both emerging and developed markets around the world. �Advertisers and publishers have different needs and we want to make it work for both sides,� said Tim Yang, general manager of Baidu India. �Baidu has extensive experience in big data and cloud computing. This expertise was a huge asset for us to build our ad platform and help advertisers find the right customers. We�re really excited to finally bring it to India,� he added. To ensure efficient ad delivery, Baidu has set up local servers in key markets and has incorporated cloud technology into the platform. According to a 2015 study by Deloitte, total mobile ad spend in India was estimated to have reached between $70-80 million, with a year-over-year growth rate of roughly 70 percent. �We know that lots of publishers have trouble balancing monetisation and user experience and we think we have great solutions for them,� Yang added. (IANS)

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