Tahlka News Desk
New Delhi: Receiving such an prestigious award is like 'Winning such a coveted award is a testimony of our efforts in making passengers' experience at Delhi Airport truly world class. said DIAL CEO Mr. I Prabhakara Rao. Last year Delhi Airport social media assets generated almost 7.5 crore impressions through Facebook and Twitter alone. During our 10th anniversary campaign we emerged as the most popular airport page on Facebook. Today, Delhi Airport has the second highest fan base amongst airports worldwide and a Klout Score, which is comparable to top most global airports.
Know Award announcement link here:
As a matter of fact, the Delhi Airport won the Overall Social Media Strategy award 2016 by CMO Asia & World Brand Congress in Mumbai. It was organised by CMO Asia a global body that aims to promote the best marketing practices worldwide having more than 17000 working executives. Some of the major brands to win in different categories this year include Pepsi, Pepe, Dell, Yes Bank, McAfee, Facebook and Koovs.
Through social media it has created a complete social ecosystem that allows the airport to connect and engage with the passengers. Delhi Airport relies on Social Media to reach out to Air Passengers, Airport Community, Employees, Celebrities and undertake sponsored campaigns. It has also been able to use its social media presence as an effective recruitment tool at Delhi Airport.
Delhi Airport has a decent social media community of almost 5 lakh fans on Facebook and 50 Thousand followers on Twitter. On Facebook. Our fans interact with us on the posts that we do or mostly check-in happens. Twitter has become a handy medium to interact directly with the travellers. The topics talked by the travellers are many, but mostly check-ins, Selfies, appreciation on the services, fast process of departure, helpful staff, food and shopping options, compliments about T3 (Huge and beautiful, well maintained). Lost and found queries are also handled on twitter. Plane spotting, celeb spotting are quiet common tweets where people tag Delhi Airport. Often a news article becomes the most tweeted thing.
DIAL also designs contests to engage with Social Media Audience. Some of the contests are fun based but most are designed to take a subtle feedback on the airport. They are an instant hit with the users.
On an average, DIAL gets around 1500 or so queries in a month's time. These include check-in time, how to spend time at the airport, shopping and eating options at Delhi airport. People inquire about stores or services. Often queries are from foreign travelers about visa and other related information.
In approximation Delhi Airport gets 65% neutral (Check-ins - traveling to or from Delhi), 34% positive and 1% negative queries.
Delhi Airport also tries to provide customer support through Social Media Platforms. Lot of features and Information is shared through Delhi Airport social media to provide information to people and help them make their journey easy and smooth.