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'Kolaveri Di' crosses 100 mn mark on Youtube

 2015-12-03 14:27:18.0

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New Delhi: �Tamil star 's song �Kolaveri di� became a sleeper blockbuster in 2011 and it continues to have its victorious run in the virtual world. The song has surpassed 100 million views on Youtube since its release. �Kolaveri Di�, which was released by Sony Music on November 16, 2011, crossed the benchmark on Wednesday, read a statement. Sung and written by Dhanush, "Kolaveri di" captured people�s imaginations with its music and colloquial lyrics and immediately became a song of the people. Composed by 18-year-old Anirudh Ravichander, the song with funny lyrics is sung in an unconventional manner by Dhanush himself and was a part of his film �3�, which was directed by his wife Aishwarya. The film also stars Shruthi Haasan. The video had a raw feel to it, similar to an unplugged recording, making it extremely relatable for the viewers. �Kolaveri� a highly popular slang among Tamil youth, normally used to silence a cranky person in a group. It is among several Tamil words which youngsters use between themselves without implying actual meaning.

(IANS)

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