Kanpur:�Apple CEO Tim Cook was, on Thursday, floored by his first IPL experience when he turned up to watch Gujarat Lions take on Kolkata Knight Riders in a key game.
"It is incredible. I am already hooked on to it," said Cook during a brief chat aired by the host broadcaster during the KKR innings.
Cook came to watch the game in sweltering heat but he was not complaining much.
"It is tough to watch the game in this heat but I have never felt anything like this before. I see how important cricket is, how important sport is.
"India is hugely important. It is a great market place.
India has an incredible future ahead. I am very optimistic," added the CEO as IPL Chairman Rajeev Shukla stood beside him.
"It is a great achievement for us that he has come all the way to watch the game. We are using his (Apple's) technology even in our domestic cricket," said Shukla.
He was seen enjoying the game while sitting alongside Shukla and Sanjay Dutt, who was recently released from prison.
The 55-year-old Cook landed in Mumbai and paid a visit to the famous Siddhivinayak Temple.